Monday, December 24, 2007

Chocolate Rain Ad

Chocolate Rain is one of the most popular viral videos of the year with over 12 million You Tube views. Dr. Pepper recently approached creator, Tay Zonday and produced a big budget music video to promote their new Cherry Chocolate Diet Dr Pepper. The video is only available on the web and has been viewed over 1.9 million times! This is an example of commercials as content, a great way to get a message across at a time when consumer's attention is so elusive.

Wednesday, July 4, 2007

Tip #1: Network, network, network.

It is a fact of life, most people get their job through personal connections.

According to a study cited in The Tipping Point by Malcom Gladwell, 54% of people got their jobs through personal connections, 16% through job postings, and 20% through applying directly.

However that's not what's remarkable about this study.

Of the personal connections, a majority were weak connections rather than strong connections. This study suggests that you are more likely to find a job through a weak connection than a strong connection, which shows how important it is to meet as many people as possible, even if you don't get to know them really well.

The Young Marketer Blog

This blog is intended as a resource for new marketing grads seeking advice in their careers. We will have tips on getting the dream marketing job, interviews, and discussions.